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Sandisiwe Gumbo, Sunday Life reporter
AS the world continues to evolve, young entrepreneurs are seeking guidance on how to establish multinational businesses and navigate successfully through 2024.
Keith Vilani, a South Africa-based Zimbabwean entrepreneur and author, has valuable insights to share on this topic. Vilani, the founder of ELITE24 Group of Champions, a multinational African consultancy firm, emphasises the importance of two crucial factors, with the first being the assurance of compliance as well as listening and adapting to the market.
“When embarking on the journey, these factors come into play once the necessary steps of conducting market research, developing a business plan, identifying partners and distributors, devising a marketing and sales strategy, securing financing, establishing a local presence, monitoring and adjusting the strategy have been accomplished. These two skills highlight a reality that has often been overlooked by numerous entrepreneurs,” Vilani mentioned.
In addition to these skills, Vilani suggested that young entrepreneurs should cultivate their business acumen by improving proficiency in managing business operations, aptitude for collaborating effectively and leading teams.
He also highlighted the importance of effective communication and active listening skills, expertise in delivering exceptional customer service, competence in financial management, proficiency in analytical thinking and problem-solving.
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One of the most important aspects of starting a multinational business according to Vilani is identifying potential markets.
“Potential markets are of utmost importance to us before embarking on any business venture. Conducting a thorough market study allows us to gain valuable insights into market behaviour. One effective approach is to align your study with the behaviour relevant to your business. While opportunities may seem apparent, it is crucial to acknowledge that others may also recognise them. The key to success lies in seizing the opportunity at the right time. By combining your expertise with potential markets and leveraging the available opportunities, you can generate positive outcomes.”
Vilani’s passion for working closely with customers has driven him to establish a prominent African consultancy powerhouse.
By joining Mukuru and Hello Paisa as a consultant, he has continued to nurture his passion for this field. As a successful entrepreneur, author and consultant, Keith Vilani offers valuable advice and guidance to young entrepreneurs embarking on their journey to establish multinational businesses and achieve growth plans in life.
“As I witnessed numerous African businesses faltering due to insufficient support, and a lack of strategic planning, I felt compelled to offer my assistance. The emergence of Champs Group coincided with a surge of entrepreneurs entering the market, many of whom were struggling to succeed. Rather than idly observing, we aimed to become a guiding beacon. This decision was motivated by our eagerness to engage with millions of entrepreneurs, whom we consider our valued clients,” he said.
Vilani has so far authored three books and has promised his fourth one. His first book was Spirit Filling. He then published How Your Spirit is Filled which was published in 2017, followed by its second edition in 2018. He has promised the release of his new book this year with the title still undisclosed.
