Taboka Tshuma, Sunday Life Reporter
IN the world of beauty and entrepreneurship, Alleta Nyathi is a name that does not come late to mind as the 33-year-old Bulawayo-based self-taught beauty consultant and entrepreneur has made a significant impact in the industry, empowering women through her craft.
She was recently nominated for Social Founder of the Year at the She Awards Global.
Growing up in Bulawayo, Zimbabwe, Nyathi always had a passion for beauty and women empowerment and this desire led her to establish her personal make-up brand which has grown well over the years.
In an interview with Sunday Life, Nyathi revealed that her journey, which had been incredibly fulfilling had not been without its challenges. She explained how she has learned a lot along the way from working with established brands like Lilys Florals and Super Med, as she grew her own loyal following.
She described the growth in both her personal and professional lives as rewarding.
“I wanted to enhance women’s confidence and self-love through beauty. I love how makeup and skincare could transform someone’s outlook not just the outside but also the inside,” said Nyathi.
Like any other woman in business Nyathi’s journey has not been a smooth one. She has had her own share of challenges like competition from foreign brands that overshadow local talent and the general misconceptions around beauty work.
I have overcome these challenges by positioning myself as more than just a make-up artist I advocate for confidence, self-love and women empowerment I have built a unique brand identity that resonates with the audience and believing in my value has helped me push through,” she said.
Nyathi’s platform has given women the confidence to express themselves boldly as she works with women empowerment brands like Pusheka Girl.
“Being recognised as a social founder is a reminder of the power of giving back, through my work with Pusheka Girl and other advocacy initiatives. I have seen the power that even small efforts can have in transforming my goal which has been to uplift young women not just by making them look and feel beautiful but also empowering them,” she noted.
She said she hoped that her nomination for Social Founder of the Year would inspire other women to pursue their passions despite all the challenges that they may face.
“I hope my nomination serves as a reminder that African women have limitless potential and that we can make a significant impact in industries traditionally dominated by others to all the women in the beauty industry, especially aspiring entrepreneurs, this is proof that your dreams are valid and with enough a dosage of dedication you can break barriers,” she said.