Peter Matika, Senior Life Reporter
SUNDAY News’ Sunday Life section has improved in terms of readership, according to a recently released report by the Zimbabwe All Media Products Survey (Zamps).
The report states that readership of the section from 2016 gained significantly by two percent for the first half of this year.
According to the stats by Zamps, last year readership of the Sunday Life section stood at four percent and gained significantly to six percent this year.
Sunday Life gained two percent in terms of urban readership, where according to the Zamps report some people were mostly drawn to the section.
“I think the weekly newspapers are relevant to us in that maybe during the week I may not have gotten a chance to read the daily newspapers, so it becomes compulsory for me to buy the weekly newspaper so I can read everything,” read a comment acquired by Zamps researchers.
Sunday Life is a section that documents light hearted stories of the community, while also educating and entertaining the population, through its various columns and stories.
Sunday Life was rebranded last year, where it was formerly known as Sunday Leisure. Sunday Life an insert in the Sunday News newspaper, whose circulation covers Matabeleland North, Bulawayo, Matabeleland South, Masvingo and the Midlands provinces, falls under the Zimpapers flagship.
The report states that in terms of the entertainment section Sunday Mail continues to dominate, with B-Metro also joins the pack. The survey also states that Zimpapers flagship; The Sunday Mail continues to dominate in terms of readership in Harare, Manicaland, Masvingo and the Midlands provinces. However, in the last three months, all Zimpapers weeklies, which include Sunday Mail, B-Metro, Kwayedza and Sunday News gained significantly in terms of readership compared to the same period last year.
@peterkmatika