Vuyisile Mlilo , Sundays News Reporters
Stars 29 was born out of a realisation “that you can do it yourself”. The brand started small, with a retail shop selling popular streetwear labels.
However, the founders saw the opportunity to fill a gap in the market and decided to create their own clothing line that would cater specifically to the youth of Bulawayo.
“We wanted to create something that the youth could relate to, something that would reflect their identity and culture,” said Tino Mufudzi, the head of Design at Stars 29.
Their vision was clear, and Stars 29 quickly gained popularity among the young people of Bulawayo.
The brand’s unique designs, vibrant colours, and high-quality materials set them apart from other streetwear brands in the market.
As the demand for Stars 29 grew, the brand expanded from a small retail shop to a successful clothing brand. They now have their own dedicated space where they design, produce, and sell their unique streetwear collections.
“We are proud to have solidified our place as a marker of identity for young people from Bulawayo, both in the country and in the Diaspora. Our clothing has become a symbol of pride and belonging for the youth,” said Mufudzi
Stars 29 has not only become a fashion statement but also a way for young people to connect with their roots and express their individuality. The brand collaborates with local artists like Asaph and internationally celebrated DJ Nitefreak, who can be seen wearing the brand all over his Instagram stories as he tours Europe and the world.
Stars 29 understands the importance of incorporating local culture into their clothing designs and marketing strategies.
They believe that this is crucial in connecting with their customers and creating a brand that truly reflects the identity of the youth of Zimbabwe.
Stars 29 values the diverse customer base they have cultivated, attracting young professionals as well as individuals involved in various hustles, locally referred to as “kuNgwavangwava”. The brand recognizes that everyone has something to offer and learns from one another, creating an inclusive community of individuals who inspire each other.
The long-term goal for Stars 29 is to establish an internationally recognized clothing label that encapsulates their creative vision in every piece sold. The brand aspires to create clothing that not only reflects the culture of Bulawayo but also appeals to a global audience.
By infusing their designs with the DNA of their creative vision, Stars 29 aims to make a lasting impact in the fashion industry.